Courses
MARKETING
- (Also listed under Advertising)
Course code: 5370018
Gives an overview of the research methods and techniques used in advertising and PR and analyses the media and their audiences and the control and effectiveness of communication products. Trains students in skills that will allow them to analyse the information obtained from reports and studies.
This course is also offered in English.
Analysis of the function of marketing in business, its evolution from transactional marketing to the relational marketing of today. Two basic levels of marketing are established: strategic and operational, and within the latter, each of the 7 Ps of the marketing mix in the tourism sector is analysed in detail.
- (Also listed under Advertising)
Course code: 5320046
This course is also offered in English.
Provides students with the indispensable knowledge of the communication tools that can be used in the management of tourism businesses, exploring the advertising sub-variable and addressing issues related to media and formats, planning and advertising budgets and control. Analyses questions related to how advertising agencies operate and exploring such other communication variables as sales promotions, sponsorship and PR.
- (Also listed under Business)
Course code: 5370008
Marketing planning. Consumer behaviour. Market segmentation. Product design and management. Setting prices, communication and distribution.