Courses
BUSINESS
This course is also offered in English.
Enables students to acquire knowledge and skills oriented towards the business area of the sector. Considers a conceptual framework for the communication firm, approaching advertising from two angles: as a key source of income for the press and audiovisual media and as a business in itself, while at the same time understanding the financial dynamics, governance and management of companies.
This course is also offered in English.
A decision-making work tool needed by executives in tourism organisations. Strategic management adds value not only for organisations but also for the people who work there. Today it represents a competitive advantage compared with organisations that are not sensitive to this type of executive tool.
This course is also offered in English.
An overview of the issues faced by entrepreneurs, focusing on the key aspects of generating, assessing and selecting business ideas. Addresses the analysis of the content of a business project that any entrepreneur needs to develop, exploring the various planning actions involved and the key structural and functional decisions that must be made. During the course of the subject, the essential points for the effective implementation of a business idea are stressed from the various viewpoints provided by the tourism sector, with students devising and developing their own business plan.
- (Also listed under Tourism)
Course code: 5320015
This course is also offered in English.
Analysis of the concept and levels of tourism-business management. In-depth study of management, planning, organisation, administration and control processes. Practical case studies linked to the tourism sector.
- (Also listed under Tourism)
Course code: 5320017
Study of the key actors involved in the structure of the tourism market: accommodation, transport, catering, etc. Analysis of tourism’s importance and effects on a territory’s economy. Also describes the keys factors for analysing the structure of the tourism supply and drawing conclusions. Finally, analyses various different parameters involved in how the tourist demand arriving in Spain, Andalusia and Seville behaves: places of origin, organisation of the trip, expenditure, etc.
- (Also listed under Tourism)
Course code: 5320025
Organisation of production processes in tourism operations, focusing particularly on the hotel sector. Beginning with the basic structure of a hotel, its productive units will be identified, their role in the production processes that provide services for users and, finally, the basic operations that take place in those units.
- (Also listed under Marketing)
Course code: 5370008
Marketing planning. Consumer behaviour. Market segmentation. Product design and management. Setting prices, communication and distribution.