ART DESIGN

- (Also listed under Advertising)
Course code: 5370017
Teaches general knowledge for working as an art director for advertising campaigns, with the ability to liaise with all the various suppliers involved. Explains the development process of each creative job, from visualising the idea to developing the design and final production.

Knowledge of form, background and perspective in graphics and dynamics to convey clear, well-defined concepts through streamlined, effective design. Familiarisation with the techniques and software used on the market for the digital preparation of advertising content and knowledge of the technical requirements of each of the media. Enables students to discern the needs of the recipients of advertising messages.