Advertising, Culture and Content Development - (Also listed under Advertising)
Course code: 5370051
This course is also offered in Spanish.
The social changes that have taken place during the postmodern stage in which we live have generated in our professional environment has undergone major transformations. Among these changes, the advertising message has been one of the communication tools that has received a greater mismatch. The saturation of information, the emergence of social networks, and hybridization of communicative tools have had as a result that consumers find it increasingly difficult to differentiate advertising from information. This course will explore what are these new formats that have appeared (talk about advertisement, product placement, comics ...) to make a critical study of these techniques and how to proper implement them from a strategic point. It is therefore a purely strategic course that will study brand and its contents, studying the latter from a cultural perspective as the main basis for the delivery of brand values.
Commercial Communication and Mass Culture - (Also listed under Culture)
Course code: 5370050EN
Description Pending
Audiovisual Theory and Techniques Applied to Journalism - (Also listed under Media Studies)
Course code: 5380020
This course is also offered in Spanish.
Provides basic theoretical and practical knowledge of the instruments and techniques involved in preparing audiovisual messages for radio and television. Builds skills for the analysis of audiovisual products with a view to recognising technical and expressive resources.
Online Innovation in Journalism
Course code: 5380047
This course is also offered in Spanish.
Study and understanding of online Communications, new media qualities of knowledge innovation, and the creative and artistic process of journalism production. Develops creativity and new ideas in the production of media content.
New Audiovisual-Media Technologies - (Also listed under Communications)
Course code: 5390031
This course is also offered in Spanish.
Multimedia and convergence in network communication. New digital languages. Online audiovisual distribution. Cyberculture and communication. Specific skills. Learning about online communication models and formats. Knowledge of strategies to analyse, research and develop online cultural practices. Development of skills for obtaining and distribution of audiovisual content over new digital channels.