History of Advertising and PR- (Also listed under Psychology)
Course code: 5370009
Introduces students to the communication-related aspects of human interaction and the effects of social factors on the zapping of psychological processes such as perception, the emotions and non-verbal expression. Such communication-related processes as socialisation, persuasion and influence on attitudes or the generation and settlement of conflicts are studied.
Ceremony and Protocol
Course code: 5370042
This course is also offered in English.
Teaches students to define and convey an organisation’s identity through ceremony and protocol, to analyse an organisation’s own identity or that of another organisation by the image perceived at events and to proceed to manage organisational audiences through ceremonial systems and codes of protocol