BUSADMIN 3400 Business and Commerce of the European Union (3 credits)
This course begins with a study about the historical roots, the birth and development of the European Union in the last 50 years, analyzing the first treaties and the later ones added in the Union. The different organizations that form the components of the Union and the role of each member state are studied on this course. There is special emphasis on the importance of the European monetary union, the common coin and the main European financial institutions. Also, the course covers the politics and international commercial agreements of the Union and their relationship with the United States.
BUSADMIN 3410 Management of International Business (3 credits)
The course analyzes the complicated world of international business, paying special attention to the cultural and political influences on the business structures of today´s global economy.
There is emphasis on the importance of communication between countries, developing and understanding the cultural values of each nation and their impact on the negotiating process.
All these points will be treated and discussed in the classroom with real cases.
Prerequisite: 1 college level business course.
BUSAD 3430 International Marketing
The basic course provides the student with and introduction to international marketing in the era of globalization. The primary purpose is to understand the needs of global customers and how multinational firms can satisfy these needs with desired products at affordable prices. This course explains the increasing emphasis on economics of scale, technology, and the competitive nature of today’s global companies.
Also students are exposed to several aspects of international marketing. This includes the international marketing environment and the international marketing mix – price, product, pricing, distribution, promotion – as well as emerging issues in international trade such as trading blocks, trade barriers, and standardization/adaptation.